Content & Social Strategy
Four content pillars. Channel strategy. 90-day plan. Autonomous production pipeline.
Four content pillars: Architecture Problem (40%), Evidence & Observation (25%), Governance & Practice (20%), Vendor-Neutral View (15%). Channels: LinkedIn (primary), insights.mandantis.com, Mandantis Signal (newsletter), governance portal. Production pipeline: Signal → AI Draft → Revise → Human Approve → Publish.
Key concepts
- All content output is HTML, not Markdown
- AI-drafted, human-approved — never autonomous publication
- Content agent is AGT-002 (to be registered), Class 2 (Notify)
- SEO signals via DataForSEO
- Signal newsletter: insights.mandantis.com (previously Ghost — now mgp-website Hono SSR)
- Banned words: journey, transform (hype), holistic, leverage (verb), synergy, supercharge, game-changing, unleash, exciting, revolutionary, move the needle, low-hanging fruit, best-in-class