Market Intelligence Framework
Four signal layers. Competitive landscape. Target account framework. Positioning update protocol.
Four signal layers: Category Signals, Competitive Signals, Account Signals, Authority Signals. Three competitor tiers: Big Four (low threat), AI Strategy Boutiques (medium), Emerging AI-Native (watch). Mandantis position: only practice at intersection of fully neutral and fully demonstrated.
Key concepts
- Positioning: TOGAF solved design, Mandantis solves drift — not a competitor, the operating layer
- Tier 3 competitors (emerging AI-native) are highest monitoring priority
- Target accounts: 50–5,000 employees, AU mid-market and enterprise, financial services, professional services, health, government, resources
- Positioning drift triggers: competitor publishes five-pillar framework, vendor claims vendor-neutral, category language shifts away from "architecture"